Social media training for hairdressers, educators and hair brands
We teach your team to make what we make.
Content creation training for salon teams, brand educators and the hairdressers who buy your products. Taught by the team behind the top performing care content on Wella’s global channels.
How we educate
Four ways to train your team.
Social media training for salon teams, educators, ambassadors and sales teams. Every format ends the same way: content made, posted and working.
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A full day with your team in your salon, academy or studio. Everyone films, everyone edits, everyone posts. You finish the day with content on your channels and a method your team can repeat on Monday morning.
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Live sessions over Zoom for teams spread across markets and time zones. The same structure as the in person day, split into shorter blocks, with filming homework between sessions so the learning sticks.
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We teach your educators to teach it. Your team learns the full method, then takes away the slides, the exercises and the marking so they can roll it out across every region without us in the room.
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A 45 to 90 minute session for conferences, brand events and sales meetings. What is working on social right now, why it works, and what a brand should do about it, shown through live examples from our own campaigns.
Why it works
No gatekeeping.
There’s nothing your favourite creator does that you can’t. We show you exactly how it’s done: every edit, every hook, every setting on your phone. Nothing held back. It’s the same training we give the educators and creators behind some of the biggest brands in hair.
61K
Professionals trained worldwide
20+
Global brands trained
Sold out
Course dates with Wella Professionals
Hair professionals trained worldwide
SOLD OUT
Sold out course dates with Wella Professionals around the UKI 2024 - 2026
Courses
Three levels. One standard.
Social media courses for hairdressers, from first post to brand ready creator. Every course is a full day of filming, editing and posting. You leave with content, not notes.
Level 1 · Start
Content Creator and Social Media Workshop
From “what do I post?” to four videos live by home time. The starting point for hairdressers who know their work is good and want their feed to show it, and to turn followers into paying clients.
Who it is for
Hairdressers and salon owners who are new to content, or who post and hear nothing back. Salon owners, bring at least one of your team so the skills carry on in the salon.
What you will learn
Style hair so it looks as good on camera as it does in the chair
Direct your clients into poses that go way beyond the back of their head
Make Instagram Reels in under a minute, with trending audio that reaches more people
Film, edit and post four on brand videos during the day
Film once, post for months: content you can reuse again and again
Set up your phone properly and catch up on everything that has changed on Instagram and TikTok
The 5* client journey: a profile that turns followers into bookings
Train ChatGPT to sound like you, so captions take minutes, not hours
Maximum 12 spaces per course.
Level 2 · Master
Video Editing Expert
The editing secrets behind the videos you wish you had made. Win new clients through video, with every filming and editing trick your favourite creators use, taught step by step on your own phone.
Who it is for
Hairdressers who have done Level 1, or who already post from their phone and want their videos to bring in clients. We recommend salon owners bring at least one team member.
What you will learn
Film and edit a 5* consultation video that makes people want to book
Film and edit a voiceover video that sounds natural, not scripted
Be in front of the camera without the cringe
Write hooks that stop the scroll and sell
Reach people who do not follow you yet
Use simple sales psychology so your content turns into bookings, and never fear any part of making it again
Maximum 12 spaces per course.
Level 3 · Break through
The Ultimate Content Creator
Break through. Be noticed. Become the benchmark. For hairdressers who want brands to come to them. Learn directly from the creators behind Wella’s own social content: how they film, how they post, and how they land paid brand work.
Who it is for
Confident creators only. You have completed Level 1 and Level 2 with us, or you already film, edit and post your own content without help. Built for ambitious creators, especially young creative team members and self employed artists.
AM · UGC and product content · Lily and Ben
Define your personal brand, so brands know exactly what they are buying
Make the product the hero without it feeling like an advert
Film scroll stopping product videos that tell a story
Star in product content without the cringe
Turn one product into five pieces of content
Create premium, authentic UGC that brands want to repost
PM · TikTok and creator culture · Kia and Ben
Take a trend and make it unmistakably yours
Blend product into trends so it feels native
Write hooks that start conversations
Keep it simple, and know what to look for on TikTok
Put yourself on a brand’s radar and find brand deals
Price your work properly and reach the people who can actually book you
The details
Maximum 12 spaces · 10am to 4pm · Wella Studio Dublin, The Chancery, 10 Chancery Ln, Dublin, D08 X757
Two ways to book.
Book a public date.
Open social media courses for hairdressers in London, Manchester, Dublin and Edinburgh. Anyone can book.
Book us for your team.
The same courses, rebuilt around your brand, your products and your people, and delivered wherever you are.
“After getting to experience Big Little Content Level 1, 2 and 3, my content and mindset had a complete overhaul...I had a fresh view on what i wanted my brand to look like. All of a sudden my engagement rates were through the roof”
Charlene Denny, Studio Lead, Wella Professionals UKI
