2025: A Year in Highlights
2025 was a big one for Big Little Content. It’s been a year that has reminded us why we love what we do.
Across the UK and Ireland, we ran over 15 sold-out workshops with Wella, educating more than 10,000 independents and salon owners worldwide. From practical tips to the latest trends, these sessions were all about helping businesses grow and inspiring confidence in the work they do every day. Seeing attendees leave buzzing with new ideas for their salons has been incredibly rewarding.
We also had the incredible opportunity to deliver K18 training at the global Train The Trainer event in February, running a content creation workshop for leaders from K18 across the world. Check out a BTS of the workshop below.
Our collaborations didn’t stop there
We produced the Michael Van Clarke & Nicky Clarke podcast, bringing engaging stories and insights to the hair industry. At the Redken On Stage event, we ran three Video Editing Workshops, helping stylists capture and create content with confidence. See the event highlights.
Level 1, 2 and 3 Content Pro training with Alan Howard took our educational sessions to a whole new level. Come check out the highlights here.
Over the last two years, we’ve also been proud to train the STYLE SQUAD for GHD, delivering TikTok workshops for UKI educators and multiple in-salon training sessions.
Alongside training, we’ve continued creating content for industry-leading coworking salon Williams & Hirst, sharing visuals and inspiration to showcase their incredible work. See some of our work here.
It’s been a year full of collaboration, creativity, and connection, and we can’t wait to see what 2026 brings.
We also kept an eye on the wider marketing world and came across a few campaigns that really impressed us this year:
The Comeback of King Kylie – This campaign stood out for its bold storytelling and clever use of nostalgia. It successfully reintroduced Kylie’s iconic persona to a new generation while keeping longtime fans engaged, showing how strong brand identity and timing can make a real impact.
Clinique University – We loved how this campaign made learning about skincare approachable and entertaining. It combined education with a playful, interactive approach, proving that informative content can still feel fun and inspiring.
Wella x OPI Wicked – This collaboration caught our attention for its creativity. From bold imagery to a cohesive launch strategy, it showcased how brands can come together to create something that excites both stylists and their clients.
While we didn’t create these campaigns ourselves, they stood out to us as examples of creativity, strategy, and engagement done brilliantly. They reminded us how inspiring the beauty industry can be when storytelling and innovation intersect.