Pretty fonts don’t make loyal clients- this does…
Branding isn’t just about a pretty logo or cohesive Instagram grid; it’s about how you make people feel. In industries where aesthetics matter, the real impact comes from consistency across every touchpoint, from your tone of voice to the scent in your salon.
So let’s talk about what truly builds a memorable brand.
Your Logo Is the Trailer. The Experience Is the Film
Your visual, logo, fonts, and colour palette are what get people in the door. They set the vibe. They say, “hey, we’re chic/quirky/luxury/fun.”
But once someone steps in, what they see, hear, feel, and even smell is doing the real branding work.
If the salon smells like heaven, the playlist is a vibe, and the team listens, that’s branding. If your email replies sound like a robot or your packaging arrives crumpled? Also branding.
How You Communicate = How You’re Perceived 💌
Your language in emails, DMs, and captions matters more than you think.
Do you sound human?
Do you say “Hey babe!” or “Dear customer”?
Are your instructions clear?
Do clients feel safe asking questions?
Every time you speak as a brand, even in an appointment confirmation, you’re either building trust or breaking it. And in beauty, fashion, and lifestyle? Trust is currency.
Even the Space You Work From Is Saying Something
Is your salon or studio calm and curated?
Is your website aesthetic but easy to use?
Does the packaging align with the online aesthetic?
You don’t need marble floors or a £20k fit-out, but you do need intention. From your scent to your social presence, every detail should be telling the same story.
So, What’s the Vibe You’re Giving?
Let’s check:
Your visuals? Cute ✅
Your client journey? Seamless ✅
Your tone of voice? Consistent ✅
Your space or feed? Aligned with your energy ✅
Your people? Get your brand ✅
If not?
It might be time to zoom out and rethink what you’re serving, because in 2025, branding is a feeling. And people don’t rebook logos, they rebook vibes.
Final Thoughts: The Real Brand Is the Feeling You Leave Behind 💭
Whether you’re in beauty, fashion, or lifestyle, the brands that win aren’t the ones that just look good; they’re the ones that make people feel good. Make your branding a whole vibe. One people remember. One thing people talk about.
Because visuals catch the eye, but experience? Makes customers come back!
